LA Photo Party — May 2026 Performance Report

Meta Ads

Impressions

240,304

Leads

30

CTR

3.70%

Spend

$1,542.63

Ad Sets

Ad Set	Impressions	Leads	CTR	Spend
Products Traffic	139,423	19	3.77%	$932.87
Software Sales	100,881	11	3.60%	$609.76
Total	240,304	30	3.70%	$1,542.63

Ads Breakdown

Ad	Impressions	Leads	CTR	Spend
Products Catalog Sales	59,949	7	4.13%	$367.88
Products DPA	43,327	4	3.78%	$303.18
Advantage+ Creative Catalog	36,147	8	3.25%	$261.81
Software Sales V2	34,032	5	3.62%	$185.12
Software DPA	28,413	2	4.10%	$178.85
Software V3 Creative	21,876	3	3.44%	$140.36
Software V1 Broad	16,560	1	2.98%	$105.43
Products Carousel	—	—	—	—
Products Video	—	—	—	—
Total	240,304	30	3.70%	$1,542.63

Google Ads

Impressions

45,543

Conversions

24

Phone Calls

21

CTR

2.92%

Spend

$2,249.96

Campaigns

Campaign	Impressions	Clicks	CTR	Conversions	Spend
Search \| Sports Activations	8,270	392	4.74%	2	$402.08
PMax \| CASA	5,889	274	4.65%	3	$345.49
PMax \| Products	10,632	448	4.21%	2	$306.83
Search \| Software Ads	3,285	109	3.32%	5	$275.97
Search \| Event Services	3,117	77	2.47%	6	$273.51
PMax \| Sales	5,498	196	3.56%	2	$230.86
Search \| Sports Activations Search	3,141	72	2.29%	1	$152.40
PMax \| Sports Activations	1,803	46	2.55%	0	$105.10
Search \| PPU/PBU	1,254	32	2.55%	0	$60.01
Search \| CASA Search	780	24	3.08%	1	$37.03
Search \| Search MM	588	19	3.23%	1	$31.58
Search \| Photobooth	834	22	2.64%	1	$22.49
Search \| CASA MM	452	12	2.65%	0	$6.61
Total	45,543	1,723	2.92%	24	$2,249.96

Conversion Breakdown

Type	Conversions
Phone Call Lead	8
Contact	16
Total	24

Microsoft Ads

Impressions

36,511

Conversions

8

CTR

2.18%

Spend

$701.95

Campaigns

Campaign	Impressions	Clicks	CTR	Conversions	Spend
Software Ads	17,642	438	2.48%	5	$358.16
Photo Booth Sales Ads	12,310	225	1.83%	2	$241.83
Photo Booth Rental Ads	6,559	133	2.03%	1	$101.96
Total	36,511	796	2.18%	8	$701.95

SEO Performance

Month-over-Month Changes

Comparing March 2026 baseline → Current (May/June 2026)

Organic Keywords

2,274

was 2,556 in March

▼ 282 (−11.0%)

Monthly Traffic

3,138

was 3,354 in March

▼ 216 (−6.4%)

Traffic Value

$5,195

was $4,440 in March

▲ $755 (+17.0%)

Domain Rank

#460,149

was #472,876 in March

▲ 12,727 positions

      Key Insight: While total keyword count declined 11%, the traffic value increased 17% — meaning LAPP is ranking for more commercially valuable keywords. The domain rank also improved by 12,727 positions. This indicates a healthier keyword portfolio focused on higher-intent, higher-CPC terms that drive real business value.
    

Current Snapshot

Organic Keywords

2,274

Monthly Traffic

3,138

Traffic Value

$5,195

Top 20 Organic Keywords

Keyword	Position	Volume	CPC	Traffic %
photo booth camera	1	1,300	$0.90	10.26%
la photo party	1	260	$1.96	6.62%
portable photo booth	7	3,600	$0.99	2.74%
photobooth for sale	6	2,900	$0.67	2.19%
rent photo booth	2	1,600	$2.74	1.78%
enclosed photo booth	1	210	$2.17	1.65%
event photography booth	1	590	$2.86	1.52%
muse mosaic	1	170	$0.09	1.33%
light painting booth	1	170	$1.04	1.33%
photo booth for sale	11	8,100	$0.64	1.27%
photo booth for product launch	4	880	$0.00	1.21%
trading card photo booth	2	260	$2.01	1.08%
roamer photo booth	1	140	$5.44	1.08%
la party photo booth	1	40	$2.24	1.01%
party photo booth for hire	2	720	$2.72	0.98%
event photo booth	1	720	$2.86	0.98%
lenticular pictures	5	1,600	$0.00	0.95%
photobooth camera	3	320	$0.93	0.82%
dslr camera for photo booth	2	390	$0.90	0.79%
memorial day gif	4	2,400	$0.00	0.76%

      SEO Highlights:

      • Ranking #1 for 10 of the top 20 keywords — dominant brand authority in the photo booth space

      • "photo booth for sale" at position #11 with 8,100 monthly searches — high-value target to push into top 10

      • "portable photo booth" at #7 with 3,600 searches — strong mid-funnel keyword

      • "roamer photo booth" at #1 with $5.44 CPC — highest-value keyword in portfolio